Creating Architecture from the Brain by ARK Architects ” NeuroARKeting”

Creating Architecture from the Brain by ARK Architects ” NeuroARKeting”

What is the relationship between our brain and architecture? How do they interact and to what extent does our environment, built in our neural system, influence our emotional well-being?

These are some of the issues we discuss in the Department of NeuroARKeting to put light on topic which most of the scientific community agrees upon: distinctive processes occur in our brain from the moment we enter a space.


Neuroarchitecture reveals that the artificial element added by the human being has a significant impact on the function of the brain and the nervous system. Man-made elements influence the function of the nervous system and brain activity. In some cases, the impact may be beneficial, while in other situations the shape and structure of the building can have a negative reaction.


This is the reason why the human response to architecture is generally based on subjective emotions and expressions like “I like that construction”, “I hate this space”, “This room is very open”, “The office is oppressive”... This tells us about the relationship between neuroscience and the design of the artificial structures in which we live.



Physical environment affects our cognition, our ability to manage problems and our moods, neuroarchitecture acts as a guideline when we aim to design emotionally positive homes and spaces that generate relaxation and beneficial sensory reactions.


This idea also led us to create NeuroARKeting, a department that we added to the services of ARK with the aim of integrating a new work tool, neuroscience, to the projects that are born in the studio. The work of NeuroARKeting is to offer a scientific approach to all the decisions that are taken throughout the project and that concern the materials, the spaces and the different designs that we choose for each one of our villas.


The creation of this department is a very important step in the history of ARK: to take into consideration the influence of our brain during the innovation processes and project development; we have initiated a completely new way of conveying architecture.


The synergy with other disciplines such as music, wellness, digitalization or artificial intelligence is essential to achieve the perfect balance so that the stimuli perceived in our villas is aligned and generates positive emotions feelings of wellbeing. This work carried out by NeuroARKeting, is at the forefront of the technological advances applicable to spatial design and it allows us to build a totally experiential architectural world.




Villa ORIGEN… a garden-house

Villa ORIGEN… a garden-house


Origen is a project born from the wishes to inhabit a wonderful place, a garden-house.


The place: A plot of land of almost a hectare in size in the middle of a natural park, topographically very flat and facing the south. A true paradise on Earth.

When we are faced with such perfect nature, we cannot help but be overwhelmed and simply admire it. However, almost by itself, the project begins to take shape: it will only try to frame the land and put it in value. Unity will be the challenge.

A place keeps in its dna the key that will open up the architectural project.





On the other hand is the purpose. Quoting master Álvaro Siza: “Architecture is, above all, the creation of a stage for man.” In this case, we need to develop a single-family house of about 2,500 m2 with a set of a complex functional requirements that include spa areas, wellness spaces, guest areas, gourmet room, etc.

I was always amazed by the Alhambra in Granada, with its sequence of entwined courtyards and gardens, open to the sky, filtering the beautiful light of southern Andalusia, creating thousands of forms and shadows on its walls. Light is one of the central themes of architecture. Being able to understand and dose it is the key to creating a truly magical space. It is the only material that is given to us freely and, fortunately, here in our land it is in abundance, like liquid gold. You have to know how to love it and treat it well or it will rebel against you.





The building is developed on a single floor, taking a large part of the plot and embracing the landscape. It is a forceful and precise volume that closes outwards, jealous of the privacy of its inhabitants and opening completely to the natural park, as if wanting to embrace it and incorporate it into the project. It is certainly our intention to do so.




More info

ARK Plus, unique Guarantee by ARK Architects

ARK Plus, unique Guarantee by ARK Architects



The work we do at ARK architects does not end with the delivery of the key to a luxury villa. All the constructions that are designed and built by the studio are covered by the ARK Plus Service, a division conceived and devised to manage the after-sale relationship. Thanks to this service, ARK homes enjoy a minimum two-year guarantee, regardless of what elemenst come with the house. It is a servive provided by ARK, which advises clients and reports on the state of the different elements included in a villa such as the garden, the machinery or the maintenance of any of its rooms and spaces. As the studio controls the entire construction process, no one knows our homes better than we do.




The villas, with similar demands as a small hotel, require continuous maintenance so that the client, who is typically not a full time resident, arrives home and finds that everything is in excellent working conditions. ARK Plus has its own personnel and has the necessary technology and equipment to detect any anomaly introduced through human error or is a result of normal wear and tear.


We have the tools to detect possible leakage, lack of insulation, condensation, humidity levels and everything related to ‘domopatology’, an area in which Santiago Ruiz, one of our founding partners, is specialised in. ‘Domopatology’ is a discipline that is incorporated after the villa has been built in order to detect the problems that are usually caused by bad practice.


With ARK Plus, our work does not end with the delivery of the house, but continues over time. It’s our way of taking care of our creations and providing clients with the services they need to enjoy their homes. It is our commitment to the quality and the guarantee of the projects that ensures the client is able to do one thing: to enjoy their villas.






Si continuas utilizando este sitio aceptas el uso de cookies. más información

Los ajustes de cookies de esta web están configurados para "permitir cookies" y así ofrecerte la mejor experiencia de navegación posible. Si sigues utilizando esta web sin cambiar tus ajustes de cookies o haces clic en "Aceptar" estarás dando tu consentimiento a esto.